WHAT WE DO
The project involves the creation of an advertising campaign aimed at promoting
the selected brand and a specific product launched on the market: Nike Dunk Low Easter 2021.
The brand is Nike, an American multinational corporation. In addition to promoting the product, the campaign includes a social theme: the empowerment of women in the sports field.
This is a university project, text and pictures are for educational purposes only.
European Institute of Design // 2022-2023
To merge two different objectives without confusing the viewer, the campaign adopts an ironic and friendly tone of voice through formal and chromatic elements.
DUNK LOW EASTER
The project involves the creation of an adThe Nike Dunk was originally designed as a basketball shoe by Peter Moore, Nike's creative director. The Dunks began to gain popularity in the mid-90s. Sandy Bodecker, Nike's general manager, along with four professional skaters, redesigned the Nike Dunk, officially transitioning them from basketball shoes to skate shoes.
Nike's marketing strategies were well-defined: the Nike Dunk was meant to be an exclusive sneaker for skaters. Later, Nike started collaborating with other brands and creatives such as Supreme, Zoo York, and Chocolate, quickly transforming the Dunk into a shoe for the masses.
We have selected one of Nike's most iconic packs: the NIKE DUNK LOW SE EASTER PACK, one of the Easter-themed releases, featuring the signature white leather upper with contrasting multicolor brushstroke details. We chose this product for its uniqueness, as it is exclusively produced in women's sizes.
Shots taken with a Canon EOS 6D camera, using a flash through a softbox positioned at a 45° angle from the subject to create a soft lighting effect.
WORK DONE: PHOTOGRAPHY EDIT PHOTOSHOP ADV NIKE SPECIAL PROJECTS WOMAN CAMPAIGN
Final outputs
GIRLS JUST
WANNA HAVE
FUN
This project was created during the Graphic Design Course at IED Milan.
The texts and images used for this project are for educational use only.