The video goes to promote the 80 years of Canon
Representing the diversity and quality of the company, showing how the Canon camera, one of their most iconic products, can adapt to different situations in life.
The video begins with an involution of the Canon logo that shows a step backwards that goes to celebrate the historicity of the brand. It consists of 4 different chapters each dedicated to an application of the product proposed. Chapters are introduced by short and catchy sentences. It is then shown a succession of "80" to celebrate the 80 years of the brand, followed by a closure of the video that corresponds to the closure of a shutter.
80 years of canon
This project was created during the Graphic Design Course at IED Milan.
The texts and images used for this project are for educational use only.